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Digital Advertising Strategist
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Your primary focus will be on setting up and scaling relevant programs, improving the performance of existing programs, and leading and motivating a large team of ad success specialists. You will also be responsible for influencing Product and Engineering on product requirements, working effectively with stakeholders across time zones and functions, and ensuring that strategic and tactical goals are met.
To succeed in this role, you will need to be comfortable in an ambiguous environment of explosive growth and be able to make fast-paced decisions using data and insights. You will also need to be flexible enough to both dive deep or go broad and high level with ease.
Key Responsibilities:
* Build and scale programs which eliminate barriers to Advertiser success and help grow their business.
* Coach ad success specialists to develop advertising solutions that will deliver high impact.
* Define metrics to help improve advertising solutions, provide insights to Sales teams, and grow business.
* Prepare weekly/quarterly reviews and business documents.
* Set stretch goals and deliver against them on a weekly, monthly, quarterly, and yearly basis.
* Hire, groom, and grow team members.
About the Team:
Amazon has a portfolio of advertising products across Search and Display advertising. The Advertiser Success Team, with a footprint across India, China, and Barcelona, has functional expertise in campaign optimization, Account management, Market analysis, and Program management.
Working with Advertisers, Account Managers, Account Executives, and Product Program Managers, we champion the voice of customers in the organization and influence product roadmap to enhance customer experience and help them improve their business through advertising.
Basic Qualifications:
* Bachelor's degree
* Knowledge of digital creative production, ad serving, cross-channel attribution, and media analytics
* Experience analyzing data and best practices to assess performance drivers
* Experience influencing internal and external stakeholders
* Experience with Doubleclick (XSM, DFP), AdJuster, or Salesforce
Preferred Qualifications:
* 3+ years of strategic client services role working with Fortune 100 brands experience
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.Amazon.Jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
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