Marketing Specialist Spain

hace 1 mes

Barcelona, Barcelona, España Siteminder A tiempo completo
Marketing Executive Spain

At SiteMinder, we're committed to fostering a diverse and inclusive culture that empowers our employees to bring their unique perspectives and experiences to work. As a Marketing Executive for Spain, you'll play a key role in driving country-specific marketing plans that build new business pipeline, increase sales conversions, and support MQL, SQL, and revenue goals.

About the Role:

  • Develop and implement marketing plans for Spain to strengthen brand presence and achieve new business targets.
  • Drive execution of marketing activities, customized for Spanish audiences across email, events, webinars, direct mail, and promotional advertising.
  • Organize and attend events such as conferences, seminars, trade shows, roadshows, and speaking opportunities.
  • Monitor, forecast, and analyze local campaign performance against targets, as well as measure success of local campaigns.
  • Collaborate with regional sales managers and executives on campaign visibility, gather feedback, and co-plan outbound acquisition campaigns and call blitzes.
  • Partner with HQ teams across PR, and Partner Marketing, to source opportunities and develop locally relevant activity.
  • Monitor Spanish social media channels, addressing local comments and feedback.
  • Localize marketing materials for cultural relevance, ensuring consistency with global brand messaging.
  • Establish and manage relationships with industry associations, and publications to develop promotions that drive local marketing objectives.
  • Develop local case studies, testimonials, and advocates to push our messaging to market through endorsement and WoM.
  • Share market feedback to ensure local dynamics influence global strategies and decision-making.
  • Occasionally support marketing initiatives in other Spanish-speaking markets.

Requirements:

  • Experience in campaign and event management, ideally in B2B SaaS.
  • Fluent in English and Spanish (min C2), skilled in copywriting across channels (email, event/webinar promotions, digital ads).
  • A savvy but still learning marketer who can hit the ground running and make an impact on our targets in the region.
  • Experience with marketing automation (Marketo preferred), CRM (Salesforce preferred), and reporting tools (e.g., Google Analytics, Tableau) is highly desirable.
  • Proactive and detail-oriented, with an ability to manage multiple projects and timelines across time zones.
  • Positive, collaborative problem-solver with the ability to work effectively across teams.
  • Bachelor's degree in marketing, communications, or a related field preferred.

Perks & Benefits:

  • Hybrid working model (3 days per week in the office) in a prime location in Barcelona.
  • Investment in your personal growth with a structured and foreseeable career pathway.
  • Private health insurance.
  • Multicultural work environment with 10+ nationalities.
  • Excellence-driven, collaborative, and non-hierarchical culture.
  • In-office drinks and snacks.
  • Mental health and well-being initiatives.
  • Referral bonus for bringing in new talent.
  • Generous parental (including secondary) leave policy.
  • Paid birthday, study, and volunteering days off every year.
  • Fun quarterly social and team events.
  • Employee Resource Groups (ERG) to help you connect and get involved.

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