Senior Data Analyst

hace 19 horas


Madrid Centro, Madrid, España Incubeta Africa Jaco Lintvelt Incubeta Africa Incubeta International A tiempo completo

About Incubeta

We are a renowned digital marketing consultancy with a strong focus on technology, data, and people. Our specialists develop innovative solutions that harness the power of technology, the truth of data, and human creativity.

As Google's most experienced EMEA Sales Partner, we have implemented numerous deployments across the Google Marketing Platform. We address ad tech infrastructure, data management, integration, and media management to provide clients with relevant and up-to-date digital marketing services.

Our team is part of the Incubeta group, a global partnership of leading digital technology, media, and creative specialists. Together, we offer end-to-end digital advertising services and media solutions.

The Role

We are seeking a seasoned Digital Analytics consultant to join our team in Madrid. The ideal candidate will provide detailed solutions to achieve maximum conversion and increase turnover for our business.

As part of our Data & Analytics team, you will actively participate in projects covering data collection, data analysis, dashboarding, CRO, and Advanced Marketing Analytics. You will also contribute to our Digital Analytics offers.

Reporting to the Data & Analytics Manager, you will help prioritize web analytics requests, tasks, and deliverables according to business needs across various industries.

Your Key Responsibilities

  • You will manage customer relationships and maintain positive working relationships to analyze data, trends, and performance.
  • Identify sales/upselling opportunities and business challenges while adding strategic analytics experience to customers.
  • Provide account management on large Analytics projects.
  • Offer analytics training to customers on-site.
  • Define KPIs with the client and perform an audit of the current data ecosystem.
  • Create measurement plans for varied web analytics, TMS, and CMP tools.
  • Support the Sales team to draw up and present strategic proposals toward customers' inclusive timelines and costs of investments.
  • Consult with customers on the deployment of Google Analytics/Google Analytics 360 across their web properties.
  • Participate in sales, customer, and team meetings.

Requirements

  • You possess a minimum 2-3 years of experience working on digital analytics projects, especially Google Analytics (Universal Analytics and GA4).
  • Hold a University Degree in Engineering, Economics, Business Administration, or Marketing.
  • Fluent in Spanish and good knowledge of business English (Portuguese & Italian are a plus).
  • Familiarity with the Southern European online advertising industry, including major tech providers, agencies landscape, and online media buying & selling processes.
  • Ability to code/script in support of customer requirements (SQL and/or Javascript and/or Python).
  • Experience in designing and building solutions with ETL, TMS, Web Analytics tools, etc.
  • Strong analytical skills and advisory expertise.
  • Proven track record of successful business development gained at a media agency or advertiser level.
  • Expert knowledge in Google Analytics 360.
  • Understanding of all digital marketing channels, ad technologies, cross-media solutions.
  • Advanced project management skills.
  • Knowledge of analysis techniques applied to Marketing. Google Cloud knowledge is a plus.

Salary: €70,000 - €100,000 per annum

Benefits

  • Dynamic work environment with exciting clients.
  • Cultural diversity and inclusivity.
  • Flexibility to be yourself.
  • Independence and accountability in your projects.
  • Talented colleagues and excellent clients.
  • Rapidly growing company with many learning opportunities.
  • Professional and personal growth opportunities.


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