Global Product Marketing Manager
hace 4 semanas
We are the largest digital healthcare platform in the world, present in 15 countries and currently connecting over 30 million patients to more than 2 million healthcare professionals.
We seek to make the experience in health more human and we live and breathe this mission.
We obsess over the challenge of minimizing patients' pain and helping healthcare professionals thrive managing their patients and expand their online presence.
Through services that bring health to users, we provide a space for questions, opinions and a way to find the health professional that best fits your needs.
To deliver the best result, we have motivated people with an innovative spirit, giving everyone the opportunity to actively contribute and grow within the company.
The DocPlanner team is our secret sauce and for the 2nd consecutive year we were recognized as a Great Place To Work.
We love diversity because each unique individual's perspective makes us stronger.
We encourage everyone to participate in our hiring process.
We'd love for you to bring your unique skill set and join the team.
In a nutshell - what we're looking for:
We are looking for a Product Marketing Manager to join our global product marketing team.
This is an exciting opportunity to be a part of a fast-growing team and to have real impact on the success of our products and company, working to make the healthcare experience more human.
In this role, you will be responsible for:
Developing and executing go-to-market strategies for Docplanner's clinics products, including acquiring new customers, onboarding them, and driving adoption.
Orchestrating and executing launches of new products and features.
Acting as clinics' ambassador through connecting product and marketing teams to customer and market insights.
Segmenting customers, learning about their journey, and understanding competitive and market dynamics.
Shaping how the market thinks about DocPlanner products for clinics, managing product communication with customers, and contributing to integrated marketing plans.
Crafting effective content for the GTM teams and helping our current customers get more value from our products.
Project managing the launches and establishing launch metrics across all GTM teams.
Developing positioning and messaging for the new launches that fits into the overall marketing strategy.
Collaborating with the content team to compose white papers, eBooks, datasheets, case studies, and other product/technical content used in the marketing funnel.
Supporting sales enablement teams with training and materials about the newly launched product and features.
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