Digital Paid Media Specialist

hace 4 semanas


Barcelona, Barcelona, España Ing Bank N.V. A tiempo completo

Key Responsibilities:

As a Digital Paid Media Expert, you will be responsible for ensuring the evolution and optimization of the digital cross-cutting paid media strategy (sem, display, programmatic, social...) with the aim of becoming pioneers in the industry and making the investment as efficient as possible.

You will lead relationships with key digital stakeholders such as Google to take our strategy to the highest level.

Execute data activation strategy of first and third-party data, adapting it to industry changes and regulations.

Product & Brand Strategy:

Understand business and brand needs, ensuring objectives achievement by executing an adequate acquisition and branding strategy.

Plan, implement and manage marketing campaigns through online and offline media to maximize digital sales.

Ensuring maximum reach, visibility and ROI, monitoring campaigns performance along with overall bank's acquisition results.

Good quality leads optimization following metrics as final conversion and lifetime value.

Efficacy and data fluency:

Continuous analysis (media channels, web analytics, business and competition), to implement improvements in planning.

Media budget execution and coordinate media agency to achieve maximum efficiency and optimal media mix by product and target.

Follow up agreements negotiated with media to achieve maximum cost efficiency.

Requirements:

The ideal candidate would have 5/6 years of experience executing acquisition strategies through paid media in advertisers, media publishers or media agencies.

The candidate should be passionate about the digital world and new environments (value-based bidding, cookieless, AI...) and preferably have previously worked managing and challenging suppliers such as Google, Amazon, etc.

The candidate should have a marketing and communication global vision and online marketing channels knowledge (SEM, Programmatic, Social...), including their contribution to sales in every stage of the digital funnel.

Knowledge of offline channels (TV, Radio, OOH) will be considered but is not necessary, we can teach you.

Technical knowledge of digital marketing tools, including optimization and purchasing (Adwords, DSPs, Facebook Ads, DMP...), ad serving (GMP), web analytics (Adobe Customer Journey, Tealium) and data management (CDP) will be needful.

The candidate should be able to take the initiative, be flexible, have a curious, analytical, and creative mindset.

And is first and foremost a team player.

The candidate should have the ability to earn trust and respect of his team, colleagues, and senior management.

Having the ability to make complex topics simple would be a big plus.

The candidate can communicate effectively across all levels of the organization, fluency in English is a big plus.

What we offer:

At ING, we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Be flexible my friend Our model is all about flexibility and accountability.

Keeping both our customers and our colleagues needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self.

Health insurance For you and all your family (spouse/partner and children).

Life insurance We help you protect what matters most to you.

Flexible remuneration In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids..

More vitality and more belonging 360o care of the employee (physical, mental, social connection & purpose).

And although we look orange on the outside, we are green on the inside.

Our ambition in Sustainability is Empowering (y)our Sustainability journey.

We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.

Making things happen, helping others be successful, always being one step ahead—that's our DNA.

If you look at yourself in the mirror and your reflection matches our way of being and are looking forward to meeting you



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