Digital Media Strategist
hace 19 horas
Key Responsibilities:
As a Digital Paid Media Expert at ING, you will be responsible for planning and executing multichannel paid media campaigns to achieve business acquisition and brand awareness objectives. Your key responsibilities will include ensuring the evolution and optimization of the digital cross-cutting paid media strategy, leading relationships with key digital stakeholders, and executing data activation strategies. You will also be responsible for understanding business and brand needs, ensuring objectives achievement by executing an adequate acquisition and branding strategy, and planning, implementing, and managing marketing campaigns through online and offline media to maximize digital sales. Additionally, you will be responsible for continuous analysis to implement improvements in planning, media budget execution, and coordinating media agencies to achieve maximum efficiency and optimal media mix by product and target.
Requirements:
The ideal candidate would have 5/6 years of experience executing acquisition strategies through paid media in advertisers, media publishers, or media agencies. The candidate should be passionate about the digital world and new environments, and preferably have previously worked managing and challenging suppliers such as Google, Amazon, etc. The candidate should have a marketing and communication global vision and online marketing channels knowledge, including their contribution to sales in every stage of the digital funnel. Knowledge of offline channels will be considered but is not necessary, we can teach you. The candidate should be able to take the initiative, be flexible, have a curious, analytical, and creative mindset, and be a team player. The candidate should have the ability to earn trust and respect of his team, colleagues, and senior management. Having the ability to make complex topics simple would be a big plus.
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