Product Marketing Manager

hace 1 semana

Valencia, Valencia, España Hewlett-Packard A tiempo completo

Product Marketing Manager Opportunity

The Office Print Global Marketing organization is seeking a dynamic and results-driven Product Marketing Manager to develop differentiating and compelling value propositions, positioning, narratives, messaging, and core sales content that drive brand preference and enable commercial print business growth.

The ideal candidate will be passionate about B2B business and marketing, possess a deep understanding of market trends and customer needs, and demonstrate the ability to effectively collaborate with the business unit, regional marketing leaders, insights, Marcom, and Public Relations to deliver the vision.

Key Responsibilities:

  • Conduct thorough market research to understand customer needs, market trends, and competitive landscape.
  • Analyze market data to identify opportunities and threats.
  • Gather and analyze customer feedback to inform product development and marketing strategies.
  • Maintain a deep understanding of customer personas and pain points.
  • Develop clear and compelling product positioning, messaging, and value propositions.
  • Craft and communicate product stories that resonate with target audiences.
  • Develop sales tools and training materials to support the sales team in effectively selling the product.
  • Manage budget with accuracy and in alignment with applicable company policies.

Requirements:

  • BA in Marketing or related field, MBA or similar preferred.
  • 5-10 years of proven experience in product marketing, ideally with experience in B2B Communications.
  • Demonstrated success in developing and leading integrated marketing campaigns, launches, and product messaging.
  • Strong analytical skills and the ability to turn data-driven insights into impactful strategies and messaging, with an eye for creativity.
  • Excellent written and verbal communication, including crafting compelling presentations and marketing collateral.
  • Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
  • Flexibility and the ability to pivot when changes occur rapidly.
  • Ability to interface effectively with executive management.

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