Digital Media Planning Strategist
hace 7 días
Company Overview:
Pmx is a leading digital media agency that works with top-tier clients in the energy sector.
About This Role:
We're seeking an experienced Senior Digital Media Planner to join our team. In this role, you will have the opportunity to work on high-profile campaigns and contribute to the development of innovative digital media strategies.
Key Responsibilities:
- Develop and execute comprehensive digital media plans for top-tier clients in the energy sector
- Negotiate and purchase media across various channels
- Manage day-to-day campaign implementation and optimization
- Oversee campaign authorizations, budgets, and reconciliation processes
- Maintain strong relationships with digital media publishers
- Analyze research data and provide insights to clients
- Monitor campaign performance and contribute to strategic analysis
Requirements:
- Bachelor's degree in Advertising, Marketing, or Economics
- Minimum 2-3 years of experience in digital planning
- Proficiency in English (B2 level or higher)
- Strong knowledge of digital planning tools, including Campaign Manager, Integral Ad Science, GFK, and Excel
- Knowledge of Google Analytics is a plus
Compensation:
The estimated salary for this role is $80,000 - $110,000 per year, depending on experience. We offer a competitive benefits package, including health insurance, retirement plan, and paid time off.
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