Brand Portfolio Strategist
hace 5 días
About JTI
JTI is a dynamic and diverse company where everyone truly belongs. With 46,000 employees from all over the world, we continuously build our unique success story. Our inclusive work environment has been recognized with an impressive 83% of employees feeling happy working at JTI.
Our Culture
We celebrate differences and empower individuals to bring their human best to work every day. To make a difference with us, you'll need to adapt quickly to business changes while following our guidelines, internal processes, and legal requirements.
The Role: RRP Brand Manager
This strategic position oversees and executes project development in alignment with category goals, ensuring cost-effective and high-quality results. Key responsibilities include designing and implementing local marketing plans, managing creative assets, and leading multi-channel campaigns. The role focuses on identifying growth opportunities and proposing timely recommendations to Marketing Managers.
Main Areas of Responsibility
- Project Execution & Compliance: Lead the execution of assigned brand strategic projects, ensuring they are delivered on time and within budget. Define KPIs to ensure high-quality and cost-effective outcomes.
- KPI Management & Market Monitoring: Set KPIs with the Marketing Manager and provide thorough post-implementation analysis with recommendations for improvement. Continuously monitor market trends, competition, and consumer dynamics across all relevant channels and regions.
- Budget Management: Manage and allocate project budgets effectively, ensuring maximum ROI and minimizing deviations from the planned budget.
- Cross-Functional Collaboration: Maintain strong communication with Sales Teams. Collaborate closely with Sales Support, Field Force, and other internal teams, as well as external suppliers, to ensure timely, high-quality material delivery.
- Strategic Planning Support: Support the preparation of CR, Pre-ASP, and Operational Plan presentations, working with Marketing Manager to set direction and guidelines.
Requirements
- Educational Background: Bachelor's degree in Engineering, Business Administration, Marketing, or equivalent. MBA or similar is desirable.
- Experience: 5+ years of experience in Marketing or Trade Marketing within FMCG, Consumer Electronics, or multinational retail/distribution companies.
- Languages: Fluency in English and Spanish.
- Skillset: Proficient in MS Office, especially PowerPoint and Excel. Strong commercial acumen, analytical skills, and strategic mindset.
- Personal Qualities: Growth mindset with the ability to identify business opportunities and drive initiatives. Ability to challenge the status quo and raise business proposals based on insights.
Estimated Salary: $80,000 - $110,000 per annum (dependent on location and experience)
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