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Head of Dermatology Strategy
hace 2 meses
We are seeking a highly skilled and experienced professional to lead our Dermatology Strategy team as the Head of Dermatology Strategy. This is a key role within our Global Consumer Business Unit, reporting directly to the Head of GBU.
Key Responsibilities- Develop and implement a comprehensive marketing strategy for promoting Cetaphil through physicians and healthcare providers.
- Establish relationships with key opinion leaders, medical societies, and other healthcare organizations to build brand awareness and generate leads.
- Work with cross-functional teams to create marketing materials, including brochures, presentations, and digital content, to support physician outreach and education initiatives.
- Plan and execute physician education and training programs to increase awareness and adoption of healthcare products and services.
- Analyze market trends and competitor activity to identify opportunities and develop strategies for differentiation.
- Develop and manage budgets for physician marketing initiatives, including events, digital marketing, and other promotional activities.
- Work with Regions and strategic markets General Managers and Business Units Heads to develop sales collateral and other materials that support the physician referral process.
- Monitor and report on the effectiveness of physician marketing initiatives, including metrics such as lead generation, conversion rates, and ROI.
- Collaborate with other departments, such as product development and customer service, to ensure alignment of marketing efforts with overall business objectives.
- Stay up-to-date with healthcare industry trends, regulatory changes, and best practices in physician marketing.
- Strong experience in consumer healthcare marketing, with a focus on physician referral marketing and relationship building.
- Dermatology experience strongly desired.
- Proven experience in developing and executing successful global marketing campaigns and initiatives.
- Demonstrated experience in building, transforming and growing rapidly business in strategic markets.
- Strong leadership skills and ability to manage cross-functional teams and external partners.
- Excellent written and verbal communication skills, including the ability to present complex information to diverse audiences.
- Knowledge of healthcare industry trends, regulations, and best practices.
- Ability to analyze data and identify insights to inform marketing strategy.
- Experience with digital marketing and social media platforms.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Creative problem solver with a strong customer focus.
