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Consumer Insights Strategist
hace 2 meses
Overview
Mondelēz International is a leading snacking company seeking a highly skilled Consumer Insights Strategist to join its team. In this role, you will be responsible for leveraging shopper insights to drive business growth and deliver excellent results.
Salary: The estimated annual salary for this position is $120,000 - $180,000, depending on experience and qualifications.
Job Description
The Consumer Insights Strategist will play a pivotal role in driving the development of category, retail, and customer strategies using in-depth shopping and retail environment insights. You will work closely with cross-functional teams to integrate shopping into marketing plans and programs, while also supporting the cross-category shopper insights agenda.
Key responsibilities include:
- Developing consumer selling stories using the consumer segmentation framework as its data foundation.
- Providing strong guidance to stakeholders on the principles and uses of consumer segmentation to uncover actionable, growth-oriented insights at a retail level.
- Cultivating an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand identity, and leverage growth opportunities in the retail environment.
- Generating behavior-changing insights and identifying effective levers of engagement.
- Continuously optimizing business through data-driven decision-making.
Required Skills and Qualifications
To succeed in this role, you should have:
- Experience in using retailer/customer data, shopper insights, and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry.
- High proficiency in base business tools (Excel/PowerPoint), with expertise in data modeling and visualization using Tableau.
- In-depth knowledge of analyzing and creating visualizations of large amounts of data.
- Experience in presenting to retailer teams and negotiating joint business plans.
- Strong knowledge and usage of market segmentation models.
- A proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization.
Benefits
Mondelēz International offers a competitive benefits package, including health insurance, retirement savings, and paid time off. Additionally, the company values employee growth and development, offering training and professional development opportunities.
Others
This role sits centrally at a Pan-European level, reporting directly to the Senior Director of the EU Shopper Insight COE. As a Consumer Insights Strategist, you will be part of a dynamic team that drives business growth through shopper insights. If you are a motivated and detail-oriented individual with a passion for data analysis and strategy development, we encourage you to apply.
