Marketing Director for Medical Products
hace 4 días
About Incrediwear Holdings Inc.
Incrediwear Holdings, a leader in natural and revolutionary products, empowers athletes, fitness enthusiasts, and healthcare professionals with pain relief and faster recovery solutions. With global expansion underway, we seek an exceptional Marketing Director to drive brand positioning and marketing strategy development for our new high-growth category.
Job SummaryReporting to the Vice President of Marketing, you will oversee brand marketing priorities for the launch of our new product line in late Q2/early Q3 2024, ensuring seamless integration across all markets and channels, with a focus on the BTB healthcare channel for Orthopedic Bracing & Softgoods (OBS). As a key strategist, you will partner with cross-functional teams and external partners to deliver outstanding execution of marketing initiatives.
Key Responsibilities:- Develop strategic marketing plans that drive sales growth and achieve business targets
- Work closely with the VP of Marketing to establish clear accountabilities and prioritization
- Elevate the new product line's brand identity through consistent marketing executions and communications
- Create and manage asset and content creation, including internal creative services and external firms
- Analyze consumer insights and analytics to optimize brand and product strategy
- Support traditional, performance, digital, brand, content, and PR efforts
- Conduct market research, sales forecasting, and strategic planning to ensure product profitability
- Measure campaign effectiveness and ROI, promoting the brand and business through advertising initiatives, public relations efforts, product influencers, and social media campaigns
Bachelor's degree required (in marketing or related field), MBA a plus
10+ years of brand management/marketing management experience with a mix of medical device, OBS, and consumer brands
Experience in developing budgets and maintaining financial oversight
Able to travel approximately 20% for trade shows, training events, and corporate functions in California
Estimated Salary: $92,500 - $105,000 per yearBenefits:401(k) matching, dental insurance, employee discount, health insurance, paid time off
Location:In-person work at Incrediwear Holdings Inc.
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