Marketing and Communications Specialist

hace 4 semanas

Almería, Almería, España COSENTINO A tiempo completo

Job Title: Marketing and Communications Specialist

About the Role:

We are seeking a highly skilled Marketing and Communications Specialist to join our team in Austria. As a Marketing and Communications Specialist, you will be responsible for implementing a defined marketing and lead generation strategy, taking ownership and project managing a range of exciting marketing projects across Austria.

Key Responsibilities:

  • Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments, and coordinating mailing lists.
  • Manage and coordinate Dynamic Actions and Activities at Cosentino Centers in cooperation with the General Managers of Cosentino Center.
  • Prepare internal and external communications sharing marketing and business information.
  • Keep promotional materials ready by coordinating requirements with the graphic department; inventorying stock; packing orders.
  • Support sales staff by providing sales data, market trends, forecast, accounts analyses, new product information, relaying customer services requests.
  • Develop, implement, and budget regional and national retailer in-store marketing for planned and reactive seasonal campaigns, promotional efforts, retail events, high profile and underperforming brand presence action plan, and specific requests from retailers.
  • Manage and coordinate internally within the account managers team all retail marketing campaigns designed by HQ (new colors launch, updates, special promotions, etc.).
  • Come up with seasonal campaigns and ideas to do online and offline marketing towards our retailers, including social, email, and in person.
  • Coordinate and manage our Elite & Loyalty Programs, in order to gain more impact in the market by gaining Loyal Customers.
  • Act as central liaison with HQ, implement fast, clear communication of all relevant marketing activities and tools, and collect regular feedback from the retail channel.
  • Proactively identify new business challenges/opportunities in the marketplace for our product portfolio that can generate business in terms of new applications, market niche, etc.
  • Evaluate, analyze, and provide summary reporting of external consumer, retailer, architect, designers, and industry landscape for use by the marketing and sales team, that can drive new sales opportunities.
  • Manage external marketing and PR Providers.
  • Supervise and coordinate the implementation and execution of marketing communication activities by external providers.
  • Translate and adapt the texts of available MK tools.
  • Supervise translations made by third parties and coordinate with the translation agencies.
  • Manage the Cosentino RRSS in his/her country area.

Requirements:

  • At least 2 years in a similar position.
  • Experience in SEM and PPC campaigns.
  • High level of English.
  • Degree in Marketing.
  • Master is a plus.

About Cosentino:

Cosentino is a world-leading producer of architectural and decorative surfaces. Our products are designed to provide innovative and functional solutions for either home and business spaces, such as Kitchen and Baths worktops, outdoor open spaces, facades, etc. Innovation, sustainability, functionality, and beauty describe our value proposition to the different market stakeholders and end Clients. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

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