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Email Marketing Specialist

hace 2 meses

Barcelona, Barcelona, España Fever A tiempo completo

About Fever

Fever is a leading global live-entertainment discovery tech platform with a clear mission: to democratize access to culture and entertainment.

Our Technology

We have developed a proprietary technology that inspires a global community of over 125M people through personalized and curated experiences in their local city whilst empowering entertainment and event creators to reach new audiences and enhance their experience.

About The Role

You will manage the activation of customer data to develop and execute an end-to-end customer relationship management (CRM) strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in-app messages).

Key Responsibilities

  • Refine our multi-channel communications and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of the art.
  • Support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.
  • Ensure that all campaigns have clearly defined success metrics that are tracked and analyzed: all activity should be insight-driven and measurable.
  • Be owner of the weekly/monthly reporting and ad-hoc deep dives.

About You

You have 2-3 years minimum experience working in digital marketing and CRM, mobile and web environments.

Requirements

  • Experience working with Salesforce Marketing Cloud.
  • Experience with ESPs (Mailchimp, Sendgrid, etc).
  • Proficient in HTML.
  • Good copywriting skills.
  • Ability to develop and optimize CRM flows to drive revenue.
  • Knowledge of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights.
  • Commercially savvy, analytical, and data-driven.
  • Experience in A/B testing and dynamic templates.
  • Organized, responsible, and proactive person.
  • Ability to optimize, prioritize, and organize your time.
  • Ability to carry out a high pace of work.
  • Fluent in English.
  • Ability to potentiate team-work and keep everyone in the team motivated.

Benefits and Perks

  • Opportunity to have a real impact in a high-growth global category leader.
  • 40% discount on all Fever events and experiences.
  • Work in a location in the heart of Madrid, with possible travel across our markets.
  • Home office friendly and flexible schedule.
  • Responsibility from day one and professional and personal growth.
  • Great work environment with a young, international team of talented people to work with.
  • Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee.
  • English and Spanish Lessons.
  • Gympass (now Wellhub) Membership.
  • We have free food, drink, and fruit at the office.
  • Possibility to receive in advance part of your salary by Payflow.