Chief Marketing Officer
hace 1 mes
About Bynder
Bynder is a global digital asset management platform that enables teams to conquer the chaos of proliferating content, touchpoints, and relationships. Our powerful solutions unify and transform the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses.
We're Looking for a Sr. Director of Growth Marketing
We're seeking a seasoned marketing professional to lead our growth marketing team and drive demand generation programs that capture, nurture, and convert leads across multiple channels. Reporting to the Chief Marketing Officer, you'll design, plan, manage, execute, and optimize integrated digital, field customer, and partner marketing campaigns to generate leads, opportunities, and pipeline revenue.
Key Responsibilities:
- Lead and mentor Bynder's growth marketing team, aligning objectives, approaches, and practices through strategic planning, go-to-market strategy development, sales forecasting, resource planning, and budgeting.
- Collaborate with Sales and Marketing Operations to set priority targets, Marketing-specific KPIs, and establish reporting standards.
- Develop, plan, and execute integrated digital campaigns across paid and organic search, social, and referral traffic, continuously testing and optimizing landing page experiences to drive conversions.
- Plan and execute field marketing plans across key geographies, including industry, partner, and customer events to meet MQL, SQL, pipeline ARR, and sales targets.
- Create and execute impactful nurture programs to improve conversion rates from leads to opportunities.
- Monitor and report campaign performance across the customer journey and sales pipeline, tracking relevant KPIs.
About the Role
This is an exciting opportunity to join a fast-growing company as a Sr. Director of Growth Marketing. With a strong background in marketing, you will be responsible for driving demand generation, leading a high-performing team, and collaborating with cross-functional teams to achieve business goals.
Salary Information
The estimated salary for this role is around $180,000 per year, based on industry standards and market trends.
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