Senior Conversion Rate Optimization Specialist

hace 4 semanas

Gasteiz Vitoria, Álava, España Empresa Reconocida A tiempo completo

About the Role:

We are seeking a highly skilled Senior Conversion Rate Optimization Specialist to join our team at Empresa Reconocida. As a key member of our mobile app marketing team, you will be responsible for developing and implementing conversion rate optimization strategies to improve the effectiveness of our acquisition campaigns and maximize ROI.

Key Responsibilities:

  • Develop, implement, and manage conversion rate optimization strategies to improve the effectiveness of acquisition campaigns and maximize ROI.
  • Analyze user behavior using analytics tools and make data-driven proposals.
  • Design and execute A/B and multivariate tests to identify best practices and optimize conversion.
  • Collaborate closely with design, development, product, and marketing teams to ensure the effective implementation of CRO strategies.
  • Monitor and report on CRO initiatives, providing regular and detailed reports to senior management.
  • Collaborate with the product management team to align CRO strategies with product roadmaps and goals.
  • Define and prioritize product features and enhancements based on CRO insights and data analysis.
  • Coordinate with product teams to ensure seamless integration of CRO insights into the product development lifecycle.
  • Participate in product planning and strategy sessions to advocate for CRO-driven improvements and features.
  • Ensure that product changes and updates are effectively communicated to all relevant stakeholders, including marketing, design, and development teams.

Requirements:

  • Demonstrable experience of at least five years in a similar CRO role for mobile apps, Product Management, or app marketing.
  • Deep understanding of app marketing (ASO, SEM & Social Ads) including knowledge of algorithms, optimization methods, and effective strategies for growing app installs.
  • Strong research and analytical skills, including analyzing statistical data to make optimization decisions of A/B tests using tools like Firebase, Amplitude, RevenueCat, Qlik, among others.
  • Ability to lead a team and excellent communication skills to work collaboratively with developers, designers, product owners, and other professionals.
  • Ability to work on multiple projects and manage multiple tasks simultaneously.
  • Analytical and continuous improvement mindset, with a focus on results.
  • Special sensitivity to marketing to understand users from an analytical and psychological perspective, identifying behavioral patterns, trends, and optimization opportunities.
  • High proficiency in Spanish and English (other languages are a plus).
  • Passionate about the mobile world.

Benefits:

  • Top-notch private health insurance — includes dental and psychological services.
  • Full-time, permanent contract.

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