Data and AI Product Marketing Strategist
hace 2 semanas
Moffatt & Nichol is a leading global infrastructure advisor specializing in the planning and design of facilities that shape and serve our coastlines, harbors, and rivers. Reflecting Moffatt & Nichol's commitment to design innovation since 1945, Engineering News-Record (ENR) has ranked the company No. 1 in Marine and Port Facilities and among the Top 50 Designers in International Markets.
Moffatt & Nichol's professional staff includes engineers, planners, scientists, and architects who serve our global client base from offices in Europe, the Americas, and the Pacific Rim. The firm provides clients worldwide with customized service and a level of excellence that have become the firm's hallmark in three primary practice areas—coastal, environmental, and water resources; ports and harbors; and transportation, bridges, and rail.
Job SummaryWe are seeking a highly skilled Data and AI Product Marketing Strategist to join our Marketing team. As a key member of our team, you will be responsible for leading the creation and delivery of marketing campaigns for our software solutions. You will collaborate with our team of software developers, product managers, and data scientists to promote our products and drive business growth.
Key Responsibilities- Conduct market research to identify trends and opportunities in the maritime supply chain logistics industry.
- Develop and implement go-to-market strategies to increase brand awareness and drive sales.
- Work with the software development team, product managers, and marketing team members to develop and execute marketing campaigns.
- Plan and implement marketing activities to acquire new clients and retain existing ones.
- Develop and deliver content marketing, advertising, and product positioning plans to support business objectives.
- Define necessary marketing activities to support client onboarding and experience.
- Support the Vice President, Marketing in planning, allocating, and controlling marketing campaign and product launch budgets.
- Oversee and participate in day-to-day promotional activities, including website content, SEO, thought leadership articles and white papers, social media, conference presentation materials, and other collateral.
- Bachelor's degree in Marketing, Advertising, Communications, or Business.
- Fluent in Spanish and English.
- 10+ years of experience in technology marketing projects, with a focus on B2B and SaaS marketing.
- Experience with marketing automation software.
- Excellent communication and presentation skills.
- Strong analytical and project management skills and superb attention to detail.
- Experience in technology marketing for supply chain logistics solutions is preferred.
- B2B and SaaS marketing experience.
- Experience in technology marketing for supply chain logistics solutions.
This role requires sedentary work for prolonged periods of time, interacting with clients, and occasional travel.
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