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Director of B2B Marketing
hace 2 semanas
About Longtail Technologies
We're on a mission to transform travel experiences through technology. Our fare management solutions provide airlines with unparalleled flexibility and precision.
Job Description
As an Enterprise Marketing Manager, you'll be responsible for developing and executing marketing strategies that drive business growth and customer engagement in the travel industry. You'll collaborate with cross-functional teams to align marketing efforts with revenue goals and analyze market trends, competitor activity, and customer insights to refine marketing strategies.
Key Responsibilities
- Develop targeted marketing approaches and sales enablement materials
- Collaborate with sales, leadership, product, and customer success teams to align marketing efforts with revenue goals
- Work with cross-functional teams to drive product positioning, messaging, and go-to-market strategies
- Analyze market trends, competitor activity, and customer insights to refine marketing strategies
- Capture and develop deep customer insights to create innovative marketing solutions
Requirements
- 5+ years of experience in enterprise marketing, Sales, or Public Relations, preferably within the technology or SaaS B2B sector
- Proven track record of executing successful marketing campaigns and ABM strategies
- Strong expertise in marketing automation tools and data-driven marketing
- Experience in B2B demand generation, lead nurturing, and customer engagement
- Expertise in content marketing, event marketing, and public relations
Benefits
Enjoy a fast-paced and collaborative environment where you can grow professionally and make a meaningful impact. Join our team and contribute to cutting-edge fare management solutions.
