Strategic Product Marketing Leader
hace 1 semana
Company Overview
Make is a leading visual platform that empowers users to design, build, and automate anything—from tasks and workflows to apps and systems—without the need for coding skills.
We are headquartered in Prague, Czech Republic, and our teams are spread across the USA, UK, Germany, France, Canada, India, and Chile, among other locations.
Salary
The estimated annual salary for this role is $120,000-$180,000 based on industry standards and location.
Job Description
We're growing our product marketing muscle at Make, so we're opening up a new position to join our product marketing team and help continue efforts to build this critical function within the Marketing team.
A key focus area will be around the research and development of targeted value propositions, and using these to enable and activate our commercial facing teams (Sales, Marketing, Customer Success) through powerful segment-specific motions.
This role reports into the Product Marketing Lead within the Make marketing organisation.
Responsibilities:
- Develop a deep understanding of our current and future customers, their challenges, needs, and wants.
- Craft crisp, targeted segment-specific value propositions and messaging that resonate with target audiences and work in conjunction with our overall brand messaging as part of a consistent messaging framework.
- Enable commercial teams (Sales, Marketing, Customer Success, Growth) on our differentiated proposition by creating a range of tools and materials that effectively communicate our value throughout the customer journey.
- Build a strong understanding of our competitors' positioning, messaging, and product value in order to effectively optimize for competitive differentiation within our messaging and create useful tools for commercial teams.
- Partner with product and commercial teams to launch new solutions, driving awareness and acquisition among prospective and existing customers.
- Influence product strategy and roadmap by partnering closely with Product, informed by market and audience insights.
- Lead and define product positioning, audience definition and sizing, research pricing, and naming for a portfolio of solutions.
Required Skills and Qualifications
We're looking for someone with 5+ years of experience in product marketing within a B2B technology business.
You should have a strong understanding of all aspects of product marketing, with a particular focus on creating segment-specific value propositions, personas, and messaging.
Experience with customer research and proficiency in using data and insights to inform product and GTM strategy is essential.
You should be skilled at driving cross-functional teams against shared goals and experienced in working across different commercial teams (Sales, Marketing, Customer Success).
Naturally strong communication skills, both written and verbal, with strong stakeholder management skills are required.
Benefits
We offer a range of benefits, including:
- RSUs grant in a rapidly growing company raising its value every day
- Multinational team with 40+ nationalities creating the future of automation
- Medical care insurance
- Enhanced sick pay & life insurance
- Learning & Development plan
- 25 days of vacation, 24th & 31st Dec company holiday
- RSUs grant for a newborn child
- Gym pass
- Meal and transportation tickets
- Family leave program, offering 24 weeks of paid leave for main carers and 12 weeks for supporting carers
- Carers leave programs for supporting carers
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