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Marketing Operations Director

hace 1 mes

Barcelona, Barcelona, España PVcase A tiempo completo
Marketing Operations Manager Role

The Marketing Operations Manager plays a crucial role in the success of PVcase's marketing team. This position focuses on optimizing the tech stack, tracking performance, and ensuring operational success translates into business results.

Key Responsibilities
  • Collaborate with sales management and the sales development team to drive success in lead management and improve funnel efficiency.
  • Work closely with the marketing automation specialist to develop and manage workflows, system processes, and permission levels in Hubspot.
  • Assist with the execution of key processes in Hubspot and salesforce automation, including lead scoring, lead assignment, nurturing, and more.
  • Own the end-to-end process of tracking and analyzing the marketing funnel from lead to customer and deliver regular insights to the business.
  • Create and maintain executive summaries and dashboards on active marketing performance tied to business impact metrics, including website/social media dashboards and ad-hoc reporting.
  • Help create processes that drive speed and efficiency in systems to measure marketing ROI and sales effectiveness.
  • Manage marketing attribution models and reporting.
  • Work closely with the marketing automation specialist to develop and oversee quality assurance on data governance processes across marketing datasets and vendors to ensure data completeness for segmentation and targeting of campaigns.
  • Identify data inconsistencies across sales and marketing tech stacks and implement sound solutions to improve and maintain the marketing database.
  • Use data augmentation tools to improve the quality of the database as required.
  • Constantly evaluate and make recommendations regarding the marketing technology stack to drive demand generation goals across all marketing functions.
  • Manage and report on marketing budgets.
  • Requirements include 5+ years of experience in marketing operations roles, a strong ownership over team metrics and processes, and a curious mind with a love for learning.
  • Proficiency in Excel, G-Suite, Hubspot, Salesforce, Slite, and other marketing and sales technologies is required.
  • A Bachelor's degree is required, with a graduate degree preferred (Marketing, Communications, Market Intelligence, Digital Marketing).
  • Fluency in English is required, with proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian a plus.
  • A strong analytical thinker and problem solver, comfortable presenting to large senior-level groups, with solid writing skills is essential.
  • Collaborative team players with a deep understanding of ICPs and Buyer Personas, proven record in customer segmentation, analysis, and ability to bring up new frameworks and suggestions are highly valued.

PVcase is a pioneering effort to illuminate the future of solar energy, and we're excited to welcome candidates who share our passion for building something meaningful.

About PVcase

PVcase focuses on building advanced solar design and site selection solutions while fighting climate change through software. Our state-of-the-art tools provide customers with convenient features that significantly improve project speed, precision, and ROI.

With a diverse and talented workforce of over 250+ professionals serving customers in more than 70 countries, we're proud to have reached a remarkable total investment sum of over $123 million.

We believe in nurturing the growth and well-being of our employees, recognizing that health and happiness are crucial to the prosperity of our company.

What We Offer
  • Employee Stock Option Plan (ESOP), owning a piece of the solar energy revolution.
  • Flex benefit package, customizing perks to match your unique style.
  • Enjoy unlimited remote work flexibility or join our vibrant offices in Kaunas, Vilnius, and Barcelona.
  • Flexible working hours, harmonizing your personal and professional life.
  • Full training and onboarding program for a seamless start.
  • Exclusive work with international markets.
  • Considerable & steadily increasing salary, recognizing and rewarding your dedication.
  • Frequent in-office and after-hours activities with team members.
  • Participation in international training programs.
  • Internal transparency with company results and salary system, promoting a culture of trust and collaboration.
  • Additional paid vacation days, including birthdays, volunteering, and other occasions.

Salary Range: Starting from 55,000 Euros/year gross. The final offer will depend on experience, competencies, and expectations.