Senior Manager, Communications
hace 4 semanas
About the Role:
We are seeking a highly skilled Senior Manager of Communications and Marketing to join our dynamic team at IE University. As a key member of our School of Science and Technology, you will be responsible for shaping and amplifying our brand, driving engagement across multiple platforms, and building a compelling narrative around our breakthrough achievements in education, research, and innovation.
The successful candidate will have a proven track record in content creation, media relations, and website management, with a strong ability to translate complex topics into clear, compelling narratives. You will work closely with our corporate communications and marketing teams to align strategies, ensure brand consistency, and leverage university-wide opportunities for cross-promotion.
Key Responsibilities:
- Lead the development and execution of content strategies across multiple platforms (digital, print, social media, video) that highlight our cutting-edge programs, research breakthroughs, and student success stories.
- Craft compelling narratives that transform complex scientific and technological achievements into accessible, engaging stories for diverse audiences, including prospective students, partners, and media.
- Collaborate with faculty and researchers to create thought leadership content, interviews, blog posts, and articles that position our School as a leader in science and technology.
- Oversee the management, maintenance, and continuous improvement of our website, ensuring it reflects our brand's voice, vision, and content strategy.
- Ensure the website is optimized for SEO, user experience, and accessibility, while keeping content up-to-date and relevant.
- Act as the primary point of contact between our School and the IE University corporate communications and marketing teams.
- Work closely with corporate media relations, PR, and advertising teams to align strategies, ensure brand consistency, and leverage university-wide opportunities for cross-promotion.
- Manage media outreach and maintain strong relationships with journalists and key stakeholders to secure coverage in top-tier publications and media outlets.
Requirements:
- Bilingual or multilingual (English/Spanish) proficiency.
- Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related fields.
- A Master's degree or MBA would be highly considered.
- 5-10 years of experience in communications, marketing, or a related role, with proven experience in content creation, media relations, and website management.
- Experience in the education, science, or technology sectors is a plus.
- Strong storytelling ability, with a proven track record of translating complex topics into clear, compelling narratives.
- Exceptional writing, editing, and content development skills across multiple formats and platforms.
- Expertise in managing websites, including content management systems (CMS), SEO best practices, and analytics tools.
- Strong project management skills, with the ability to handle multiple projects simultaneously in a fast-paced environment.
- Proven ability to work collaboratively with diverse teams and stakeholders.
- Strong understanding of digital marketing tools, social media strategies, and campaign analytics.
- Experience working in an international, multicultural environment.
- Familiarity with the latest trends in science communication, higher education marketing, and digital innovation.
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