Strategic Marketing Communications Specialist
hace 1 semana
About Xometry
Xometry is a leading digital marketplace connecting innovators with manufacturers. We empower businesses to grow by providing critical resources and making it easy for Fortune 1000 companies to tap into global manufacturing capacity.
We are seeking a talented Marketing Automation & CRM Specialist to assist with email and automation strategies. Key responsibilities include creating and executing multi-channel campaigns, managing contact databases, and promoting our brand effectively.
Functional Responsibilities
- Produce and execute effective multi-channel campaigns, including designing emails from templates and HTML, copywriting, translation coordination, media asset production, and collaboration with the creative team.
- Create and enhance various automated campaigns throughout the customer journey, including prospecting, nurturing, post-purchase, loyalty, retention, reactivation, surveys, etc.
- Create and manage transactional emails.
- Engage with various target audiences, including internal client teams and external media subscribers.
- Manage and execute an email marketing calendar aligned with business objectives and internal stakeholder needs.
- Run ad hoc campaigns across multiple countries, working closely with regional marketing managers.
- Conduct A/B tests, analyze results, and provide insights for ongoing improvement.
Ideal Candidate
- Experience in e-commerce email marketing, with a focus on highly targeted and segmented campaigns.
- Strong experience with marketing automation, including creating efficient campaigns, experimenting with segmentation and targeting, and a deep understanding of digital marketing principles such as tracking and analytics.
- Hands-on experience with marketing automation platforms (e.g., ActiveCampaign, HubSpot, Braze, Iterable).
- Ability to quickly edit, translate, and maintain multilingual campaigns.
- Comfortable collaborating with regional marketing specialists and managing projects to meet deadlines.
- Ability to produce design assets independently when needed.
- Experience in developing, managing, and analyzing large email marketing databases (multilingual experience is a plus).
- Experience with integration and workflow automation tools (e.g., Zapier, Make/Integromat).
- Familiarity with email marketing technologies for quality, responsive, and functional emails: HTML/CSS (specific to email), frameworks, design tools, and best practices.
Estimated Salary:$80,000 - $110,000 per year, depending on location and experience.
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