EMEA Marketing Communications Specialist for Life Science Solutions
hace 1 día
About Agilent Technologies
Agilent Technologies is a leading life science company that enables customers to gain the answers and insights they seek. Our instruments, services, consumables, applications, and expertise help laboratories worldwide improve the quality of life.
Salary Range: $80,000 - $110,000 per year
Job Description
The EMEA Marketing Communications Specialist plays a crucial role in designing and executing marketing campaigns for Agilent's life science portfolio. This includes working closely with global product line marketing teams to adapt global campaigns for execution in the EMEA region, owning the development of graphical layout for regional campaigns, and adhering to Agilent brand and messaging standards.
Responsibilities:
- Designs multi-tactic campaigns to achieve program objectives defined by the Marketing Program Manager and documents planning, timing, and results.
- Responsible for choosing tactic mix, identifying customer target groups, and setting communications strategy.
- Supports the Marketing Program team in developing the program brief, associated business case, and multi-campaign program calendar.
- Works closely with the EMEA Marketing Program Manager (MPM) to adapt global campaigns for execution in the EMEA region.
- Owens the development of graphical layout for regional campaigns in close collaboration with the WW Marcom organization and Agilent Creative Services team.
- Adheres to Agilent brand and messaging standards – ensures brand compliance when working with 3rd parties.
- Owens and maintains campaign setup in Customer Relation Management system.
- Works closely with Marketing Automation team on the deployment of EMEA e-pushes and the design of advanced nurture campaigns.
- Collaborate with the different Country Event Support Teams and Agilent partners on campaign execution.
- Analyzes campaign performance to optimize tactic mix and increase return on marketing investment. Compiles reports to review campaign performance.
- Responsible for allocation and tracking of EMEA campaign budgets in close alignment with MPM.
Qualifications:
- Extensive marketing expertise, including proven digital marketing expertise.
- Cross-discipline marketing skills with proven proficiency in implementing a wide mix of tactics including Demand Generation, e-pushes, social media, customer events both face-to-face and digital, advertising.
Benefits:
Agilent Technologies offers a comprehensive benefits package, including health insurance, retirement plan, and paid time off.
Location: Europe, Middle-East and Africa (EMEA)
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