Marketing and Digital Transformation Specialist
hace 4 semanas
Graitec is a global leader in Building Information Modeling (BIM) solutions, helping architectural, engineering, construction, and manufacturing customers to create, simulate, and fabricate project data. With a strong focus on customer satisfaction, the company drives growth through three complementary activities: Value Added Reseller of Autodesk solutions, Software Editor of complementary products, and Services including training, consulting, and support.
Key Responsibilities
The successful candidate will collaborate with the Marketing Manager Europe and Corporate team to drive strategic marketing initiatives across various channels. This includes developing and maintaining the company's website, executing SEO strategies, and fostering a digital culture within the organization. Additionally, the Marketing Specialist will work on lead acquisition strategies, content creation, CRM management, analytics, media PR, and event coordination.
Requirements
To be successful in this role, the candidate must have a Bachelor's degree in business or marketing, with at least 5 years of experience in managing content websites, lead digital acquisition, and marketing automation tools. Native German speakers with excellent writing skills in English are preferred. The ideal candidate will have a proven track record of project management, analytical mindset, and data-driven decision-making. Autonomy, clarity in communication, and collaboration are essential skills for this role.
Interview Process
The application process involves a screening discussion, followed by a hiring manager interview, a peer interview, and a business unit leader interview. Please submit your application through the Graitec Career portal.
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