Digital Marketing Strategist

hace 7 días

Barcelona, Barcelona, España Empresa Reconocida A tiempo completo
Job Description

You will be responsible for defining and executing the local marketing strategy for passengers and drivers in collaboration with the Head of Marketing. As the voice of FR Passengers, you will bring data and insights into strategic discussions, owning the NPS and Brand Awareness Tracker. You will analyze data and share insights within the team.

Your Responsibilities
• Work with the Head of Marketing to define and execute the local marketing strategy
• Develop and run an ongoing Driver marketing campaign strategy
• Manage local inputs to the CRM strategy and brief our internal CRM centre of excellence on campaigns
• Be the local brand custodian, ensuring all local Passenger Marketing plans fit with the central strategies and brand guidelines
• Develop the annual passenger marketing calendar and ensure the multifunctional team executes against this plan effectively and consistently
• Prepare briefs for internal and external marketing teams and agencies, ensuring objectives, scope, budgets, and timelines are aligned, and then clearly communicated
• Partner closely with PR and social teams/agencies to ensure campaigns are fully integrated
• Manage the FR marketing budget, following all internal purchase order and accounting processes, treating money as if it were your own
• Manage the weekly Passenger Marketing Meeting, setting the team agenda and OKRs
• Present Passenger Marketing updates in Demand Planning Meetings and FR All Hands

Your Requirements
• Strong marketing experience, ideally focused within the tech industry or start-up
• Understanding of the FR competitive, cultural, and media landscapes
• Demonstrable experience in marketing fundamentals
• Strong analytical skills with specific knowledge of key marketing measures and experience of how to use data to tell compelling business stories
• Experience planning, booking, and analyzing effective media plans
• Examples of planning, producing, and delivering CRM creative
• Proven ability to work collaboratively with internal and external cross-functional teams
• Independent and able to thrive under pressure within a fast-paced working environment
• Strategic thinker and pragmatic executor, able to shift from big picture to detail quickly
• Resourceful, treating money as if it were your own, and ready to roll your sleeves up
• Highly organized and detailed approach, especially to budget management
• Full professional fluency in English

About Us
Empresa Reconocida is a leading company in the tech industry, committed to innovation and excellence. We offer a competitive salary of $120,000 per year, plus benefits and opportunities for career growth.

Diversity and Inclusion
We are an equal opportunity employer, committed to diversity and inclusion.

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