Digital Marketing Manager for Hotel Brand Awareness
hace 4 semanas
Drive hotel brand awareness and promote hotel offers through display advertising campaigns, social media, and online reputation management.
Key Responsibilities:- Define budget and brief media agency for creative and media plan.
- Optimize and analyze campaign ROI.
- Manage social media presence on selected platforms, create engaging content, and respond to comments and complaints.
- Maintain relationships with industry-related bloggers and web editors.
- Implement SOPs to encourage guests to write reviews on key review websites.
- Monitor reviews and manage hotel presence on review websites.
Requirements:
- Bachelor Degree or Master Degree in Marketing or a related field.
- Relevant experience in the hotel industry is preferable.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Minimum of 2 years experience in E-commerce including SEO, PPC, Display campaign, Email marketing, Content marketing, and social media.
- Strong analytical skills and data-driven thinking.
About Accor Hotels:
Accor Hotels is a leading hospitality company with a portfolio of brands that offer unique experiences to guests. We are committed to delivering exceptional service and creating memorable moments for our guests.
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