Dermatology Marketing Leader
hace 15 horas
The Head of Consumer Dermatology, HCP Strategy, is a key leadership position within the Global Consumer Business Unit at Galderma. Reporting directly to the Head of GBU, this role is responsible for designing and executing a comprehensive marketing strategy that targets healthcare providers and physicians as a primary channel for promoting Cetaphil products.
Key Responsibilities:- Develop and implement a multifaceted marketing strategy to promote Cetaphil through physicians and healthcare providers.
- Establish relationships with key opinion leaders, medical societies, and other healthcare organizations to build brand awareness and generate leads.
- Collaborate with cross-functional teams to create marketing materials, including brochures, presentations, and digital content, to support physician outreach and education initiatives.
- Analyze market trends and competitor activity to identify opportunities and develop strategies for differentiation.
- Strong experience in consumer healthcare marketing, with a focus on physician referral marketing and relationship building.
- Dermatology experience strongly desired.
- Proven experience in developing and executing successful global marketing campaigns and initiatives.
- Excellent written and verbal communication skills, including the ability to present complex information to diverse audiences.
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