Digital Acquisition Specialist
hace 2 semanas
We are seeking a highly motivated and experienced Digital Acquisition Specialist to join our team. As a key member of our performance marketing team, you will be responsible for planning, executing, and optimizing campaigns across various channels including Programmatic, DV360, Google/Microsoft Search, YouTube, Meta, Taboola, and more.
The ideal candidate will have a proven track record in managing and expanding paid acquisition channels, with expertise in app campaigns, and a strong understanding of tracking and measurement as well as attribution models.
Responsibilities- Develop and execute campaign strategies to drive business growth and maximize ROI
- Analyze complex data sets using in-house tools to identify opportunities for scaling and optimization
- Fully own budget management for market-specific channels and drive lasting impact on business outcomes
- Collaborate with cross-functional teams (Design, Frontend, Marketing Automation, Video Production) on campaign planning and projects around attribution, automation, and campaign optimization
- Experience in managing paid acquisition channels with a proven track record in delivering results in fast-paced environments (Google Ads, Meta, DV360, Outbrain/Taboola)
- Hands-on expertise in app campaigns
- Excellent organizational skills, technical savvy, detail-oriented mindset, and ability to work independently with a can-do attitude
- Good understanding of tracking and measurement as well as attribution models
- Excellent command of Excel/gSheets; SQL and GoogleQuery are a plus
- Fluency in English and German
This is a great opportunity to join a dynamic and international company with over 90 nationalities represented. We invest in your personal and professional growth with a dedicated education budget for online courses, conferences, and trainings.
As a valued member of our team, you can expect:
- A competitive salary range of €60,000 - €80,000 per year
- A comprehensive benefits package, including flexible working hours, 30 days of vacation, and access to Headspace for mental well-being
- Opportunities for professional growth and development in a rapidly evolving industry
Join us at AUTO1 Group and be part of our success story.
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