Head of DTC and Performance Marketing

hace 4 días


Barcelona, Barcelona, España Jordan Martorell S.L. A tiempo completo
About the Role

We are seeking a Head of DTC and Performance Marketing to join our team. As a key leader within the organization, you will be responsible for developing and executing a comprehensive ecommerce strategy to drive revenue, customer acquisition, retention, and overall brand performance.

Company Overview

Our company, Jordan Martorell S.L., is a fast-growing beauty brand that was created 10 years ago. We are the parent company of the independent beauty brand Le Mini Macaron (LMM). Our products are sold globally in retailers like Sephora, ULTA, Target, ASOS, Zalando, Douglas, Primor, and more.

Key ResponsibilitiesDigital Transformation:
  • Develop and execute a comprehensive ecommerce strategy to drive revenue, customer acquisition, retention, and overall brand performance.
  • Lead the day-to-day management of the ecommerce platform and oversee site performance, UX/UI, and conversion rate optimization.
  • Work cross-functionally with Marketing, Operations, Finance, and Creative teams to align digital efforts with overall business goals.
Customer Experience:
  • Analyze and optimize on-site customer journeys, checkout flows, and product merchandising to improve conversion rates.
  • Conduct A/B testing to refine landing pages, pricing strategies, and promotional tactics.
  • Implement personalization and AI-driven recommendations to enhance the user experience and increase AOV.
Performance Marketing:
  • Lead all paid media efforts to drive new customer acquisition and improve ROI.
  • Own the digital advertising budget, ensuring effective allocation across platforms to optimize CAC and ROAS.
  • Develop and execute full-funnel growth marketing strategies, including search, paid social, retargeting, and email/SMS marketing.
Requirements
  • 10-12 years of experience in ecommerce, digital marketing, and performance roles.
  • Bachelor's degree in Marketing, Business, or a related field.
  • A Master's degree is a plus.

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