Salesforce Marketing Cloud Technical Architect and Senior Developer

hace 1 mes

Barcelona, Barcelona, España Wipro Technologies A tiempo completo
Role Overview
As a Salesforce Marketing Cloud Technical Architect and Senior Developer at Wipro Technologies, you will play a pivotal role in driving digital marketing strategy, ensuring optimal inbox placement and deliverability, and enhancing engagement through expertly crafted marketing journeys.

Key Responsibilities:
Design, develop, test, and deploy high-quality Salesforce Marketing Cloud solutions.
Assist in the maintenance of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Data Extensions, SQL, AMPscript, and SSJS.
Collaborate with the marketing team to automate and optimize marketing processes.
Configure data import and work with customers and platform data (SQL, views, Send Log).
Write basic SQL, including join statements, and create dynamic, personalized marketing assets using various scripting languages (e.g., HTML, Server-Side Javascript, AMP-script).
Build Marketing Cloud web experience, data forms, custom preference, subscription pages, and work through and resolve scenarios using REST and SOAP API.
Perform Salesforce Marketing Cloud Administration activities and develop and maintain reports and dashboards to track campaign effectiveness and sales performance.
Provide technical expertise and best practice guidance on Salesforce Marketing Cloud development and integrations, and participate in code reviews to ensure adherence to coding standards and to foster continuous improvement of code quality.
Configure and set up data models (data extensions, shared data extensions, Contact model) and collaborate with team members to define, analyze, understand, and document technical requirements.

Requirements:
Bachelor's degree in Computer Science, Information Systems, or related field, required.
Significant experience in marketing technology with at least 3 to 5 years of hands-on experience with and certification in Salesforce Marketing Cloud.
Knowledge of Marketing Cloud features, including Journey Builder, Automation Studio, Email Studio, Web Studio, and Audience Builder.
Proficiency in AMPscript, SQL, and SSJS, and knowledge of Salesforce Marketing Cloud APIs.
Experience as a Salesforce Marketing Cloud Administrator and understanding of digital marketing strategies and tactics.

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