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National Perfumery Sales Manager
hace 3 semanas
- Manage top national perfumery accounts to ensure the implementation of plans that deliver sales and profitability targets.
- Efficiently distribute Colgate's perfumery products to stores and online platforms, ensuring optimal availability and findability.
- Lead the omnicommerce strategy to optimize the online customer journey and digital shelf, implementing digital promotion strategies and coordinating a comprehensive activation plan across the funnel.
- Tailor and deploy the 5Ps (Product, Price, Place, Promotion, and People) by customer, including their online webpage.
- Understand and manage the execution of promotions and conditions for buying groups.
- Implement long-term strategic plans for each customer to identify trends and opportunities, gaining a competitive advantage.
- Provide inputs on customer perspectives and promotional calendars to support accurate demand forecasting.
Job Description Overview: We are seeking a dynamic and results-oriented professional to manage our main National Perfumery Accounts. The successful candidate will be responsible for driving the e-commerce growth of these accounts by working closely with the e-commerce & consumer experience team to ensure Colgate Brands have the highest notoriety and impact in the digital channel.
Duties and Responsibilities:- Achieve sales, volume, and SOM targets through excellence in 5P plan execution.
- Develop and implement customer plans to achieve financial and 5P objectives, in alignment with the channel strategy and Retail Execution Department guidelines.
- Conduct annual negotiations and tariff implementations, ensuring successful outcomes in terms of pricing and compliance with contractual terms.
- Ensure promo plans are properly implemented, leveraging investments to get the best sales return.
- Actively participate in the Customer Business Planning (ATLAS) process to review plans, measure demand forecast accuracy, and identify risks/opportunities.
- Complete promotional analyses with the business development manager to identify optimal promotion vehicles to achieve brand strategy.
- Maintain in-depth knowledge of customers, categories, shoppers, and competition.
- Develop strong relationships across customer organizations and internal team members.
- Conduct frequent store visits to identify opportunities to drive brand/category sales.
- Responsible for the digital shelf, ensuring optimal online presence and digital performance of CP products. Coordinate with the e-commerce team to execute digital sales initiatives, monitor online availability, ROI, and optimize the digital shopping experience.
This role requires a strong understanding of perfumery markets and a proven ability to drive sales growth through effective account management, digital integration, and strategic planning.
