Senior Onsite Search Optimization Specialist
hace 4 días
The ideal candidate will have a proven track record of creating robust on-site search strategies for digital direct business, owning on-site search regionally and contributing to company-wide knowledge by sharing best practices with stakeholders. A key focus area will be ensuring the best relevancy for onsite searches, continuously increasing click-through rates and conversion rates for keywords searched on site stores. The specialist will also optimize search bar results, including pinning, boosts, Berry, synonymous, popular search keywords, redirects, etc., as well as optimizing the search result page (SRP) dash facet optimization, product spotlights, category links, promotion banners, campaigns, etc.
One of the key responsibilities will be to work together with the e-commerce merchandising team on a roadmap and create execute optimization activities. Additionally, the specialist will perform keyword search in coordination with business objectives to optimize existing on-site search experience and define new opportunities, address pain points for search keywords and improve the relevancy of results accordingly. Quality control will be essential to ensure the best relevancy and end-to-end experience through audit and analysis. The specialist will provide feedback to merchandising teams on the performance of keywords and recommend plans to improve the click-through rate of low-performing keywords. Minimizing search result pages with 0 results will also be crucial to avoid exits from online stores. Finally, the specialist will communicate performance and initiative status to stakeholders in monthly business reviews, staying on top of trends related to search and onsite search optimization and leveraging applicable practices to fuel growth on the online store ecosystem.
The ideal candidate should have certifications in SQL or HTML, data analytics and campaign management knowledge, a data obsession, and experience with Google Analytics Data and making insights. Certifications in email campaigning tools are also preferred. For those up for this challenge, we estimate that you can expect an annual salary around $100,000 USD.
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