Digital Analytics Strategist
hace 2 días
**Job Title:** Digital Analytics Strategist
**About the Role:
We are seeking a skilled Digital Analytics Strategist to join our team at Amadeus. As a key member of our analytics team, you will be responsible for developing and implementing tracking strategies using Google Tag Manager and other digital marketing platforms.
Your Main Responsibilities:
- Develop and implement tracking strategies using Google Tag Manager, including creating custom tags and triggers based on specific user interactions.
- Implement and troubleshoot cross-platform and cross-device digital marketing tracking pixels, including Floodlight, Google Ads, Meta, TikTok, Snapchat, and Microsoft Ads.
- Analyze and identify data and reports to troubleshoot issues, ensuring accurate data collection and reporting.
- Facilitate client calls and emails to guide implementation on third-party providers and address tracking setup questions from internal stakeholders.
About You:
- Bachelor's degree or equivalent experience in Marketing, Computer Science, Data Analytics, or a related field.
- Proficiency in English; Spanish is a plus.
- Proven relevant experience in tracking and web analytics, with strong expertise in Google Tag Manager, Google Marketing Platforms (CM360, DV360, SA360), and Google Analytics 4.
- Solid understanding of web technologies like HTML, CSS, JavaScript, and APIs, and familiarity with data visualization tools (such as Looker Studio, Tableau, Power BI).
Salary:** $120,000 - $150,000 per year, depending on location and experience.
Benefits:
- Competitive salary and benefits package.
- Ongoing training and development opportunities.
- Collaborative and dynamic work environment.
Location: This role can be based in various locations around the world, depending on the company's needs.
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