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Head of Content Research and Strategy
hace 2 meses
Podimo is seeking an experienced and strategic Head of Content Research and Strategy to lead our efforts in understanding the opportunity space in audio and expanding our content catalog.
Main Responsibilities- Map our understanding of how audience segments value different podcasts and audio genres in each of our operating markets.
- Oversee the design, execution, and analysis of research projects conducted by third-party firms to ensure alignment with Podimo's strategic goals related to content & creators.
- Conduct direct research to hone in on specific user needs and feedback on their audio content experiences within and without Podimo.
- Identify and partner with leading sources for accurate audio and video listening data and social engagement.
- Work with data and insights to ensure teams are able to leverage data in their day-to-day decision making.
- Work with the Chief Content Officer to prioritize market segments in different markets, and help to guide an ideal composition of Podimo's content catalog in each market.
- Assess the value and willingness to pay for different types of content to optimize monetization strategies.
- Understand our perception in the creator community and develop actions for Podimo's Director of Creator Platform to ensure we can improve our standing with creators.
- Work closely with Product UXR, data, and marketing teams to ensure research insights and recommendations are developed in collaboration with internal stakeholders and to ensure recommendations are integrated into product and marketing initiatives where relevant.
- Present research findings and strategic recommendations to senior leadership and key local content stakeholders with clear actions.
- 8-10 years experience dedicated to market research in commercial or academic capacity.
- Education in Behavioral Economics, Psychology, Sociology, Statistics or a related field (Master's degree preferred).
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent project management skills and the ability to manage multiple research projects simultaneously.
- Exceptional communication and presentation skills, with the ability to convey research findings to both technical and non-technical audiences.
- Passion for podcasts and audio content, with a keen understanding of industry trends and audience behaviors.
Podimo is a platform for podcast and audiobook lovers as well as audio content creators. Our app puts a world of podcasts and audiobooks at your fingertips. We're a courageous and curious bunch. We recognize the value every individual brings and respect our coworkers' ideas, opinions, and time. We approach our work with integrity and humility and believe that we are better together. We have zero time for brilliant jerks. We're fiercely passionate about discovering, creating, and obsessing over great stories. We support our creators deeply and have massive respect for their process as we help them bring their most exciting ideas and stories to life. We love what we do, but more importantly, we have a good time doing it. We seek to build a company and culture that mirrors the diversity of the world we're living in. This means; diversity of talent, voices, ideas, and thoughts. You are welcome at Podimo for who you are, no matter where you come from, what you look like, or what stories you have playing in your headphones.
