Category Manager
hace 3 semanas
Job Summary
As a Category Manager - Color Cosmetics, you will be responsible for creating and managing our range of product assortments in-store and online. You will focus on the consumer, their needs and how they shop our brands. Working closely with our Head of Marketing, our talented sales, marketing, business analyst and comms teams you will maximise our brand sales in-store and online through assortment management, engaging POS and stands for our consumer's shopping journey.
Key Responsibilities
• Creation & ongoing management of all permanent product assortments
• Creating insights from sales & market data, resulting in strategic range decisions including delisted SKU proposals and New SKU introductions
• Developing pricing strategies for assortments, considering competitive set whilst maximizing sales and profit aligned to KPIs
• Working in alignment with our purchasing team, forecasting stock for effective stock management of active and discontinued SKUs
• Design and development of all in-store permanent stands to optimize the brand in-store and support the consumer shopping experience
• Accountable for Brand P&L across the permanent assortment
• Analysing market dynamics, trends and tracking competitor activity (e.g. NPD, promos, marketing activities including digital/social media). Making interpretations and forming recommendations to feed into future plans
• Supporting our ambitious growth agenda across traditional retail & e-commerce, and working closely with key brick & click retailers and building expertise in this area to internally champion our digital marketing shopper strategy
• Working alongside the Sales Team to drive sales according to the retailer specific Trade Marketing Plans
• Assisting and participating at internal and external company events
• Remaining abreast of industry trends, digital developments and feeding in new thinking
• Creating and delivering marketing materials & content, particularly producing effective point-of-sale material to drive brand/category/product awareness
• Being the team expert on retailer activation guidelines/requirements for key customer POS / secondary siting, best practices and developments
• Creating presentations to both the internal Sales Team and external parties to drive revenue growth for NPD
Requirements
You will have experience in a previous category management or buying role, ideally within the cosmetics / beauty industry. You will be able to demonstrate a strong understanding of the consumer, their needs and how they shop our brands. You will also have excellent communication and interpersonal skills, with the ability to work closely with cross-functional teams to drive business results.
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