Brand Manager

hace 4 semanas

Madrid, Madrid, España Elanco A tiempo completo
Job Title: Brand Manager

At Elanco, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. Our vision is to 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.

Key Responsibilities:
  • Execution of Country Affiliate Category and Brand Planning: Understand global and regional strategies to interpret, adapt and translate into execution plans leading to business success.
  • Develop strategy and local brand activation for key brands.
  • Execute the roll out of country Marketing Campaigns to achieve Sales Targets.
  • Lead and develop programs and projects to meet marketing objectives. Responsible for deliverables and execution of such programs.
  • Build metrics to track success and identify gaps versus planned outcomes. Adapt strategies and plans accordingly.
Requirements:
  • Education/Experience: Degree level either Life Science (Veterinarian preferable) or business qualification. MBA or professional marketing qualification desirable. > 5 years Marketing experience.
  • Empathy and passion for the veterinary Animal Health Business. Demonstrable passion for Marketing. Positive attitude and fit with Elanco cultural pillars.
  • Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development.
Preferred Skills:
  • A focus on and understanding of the customer with developed insights of customer value requirements and to be able to articulate these requirements into meaningful brand product positions.
  • An understanding of marketing in a consumer environment would be advantageous.
Reporting Relationships:

Reports to: Marketing Manager POM Iberia

Location & Expected Travel Percentage:

Iberia head office or home location Spain or Portugal based. Travel required regularly within Iberia, and occasionally EMEA region, up to 30%.

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