Data Analyst
hace 6 días
Dow Jones is a leading global provider of news and business information, delivering content to consumers and organizations worldwide. We are seeking a talented Data Analyst to join our B2C data team, driving the evolution of our digital landscape.
Key Responsibilities- Utilize Google Analytics 4 (GA4) to track, measure, and analyze key performance metrics across various digital marketing channels, including website traffic, user behavior, campaign performance, and conversion rates.
- Ensure data quality by prioritizing and executing best practices to ensure data validation, integrity, and accuracy across various analytical tools and processes.
- Combine multiple data sources, such as Google Campaign Manager, GA4, and others, to provide holistic reporting and deeper insights into marketing programs.
- Develop and maintain daily, weekly, monthly, and quarterly dashboards and build new dashboards or custom reports using GA4, or other approved data visualization tools.
- Conduct in-depth analysis of web and app data and marketing initiatives to identify trends, opportunities, and areas for optimization.
- Collaborate with cross-functional teams, across Marketing, Technology, and Product, to support marketing and product initiatives with available data.
- Work with technical teams to implement and manage data layer and data tags to meet marketing and analytics needs.
- Assist the data engineering team in conjunction with the data teams to help classify the data architecture for use with various reporting and database tools.
- Be a steward of data governance and data privacy requirements, ensuring accuracy of data, reducing misinterpretation of data, and preventing misuse or dissemination of sensitive data.
- Document and make transparent to stakeholders the data quality, sources, and methodology and requirements of projects delivered.
- Provide training and support to internal stakeholders on how to effectively utilize GA4 and interpret marketing analytics data to drive business results.
- Stay current with industry trends and best practices in digital analytics and GA4, and proactively recommend innovative approaches to improve data collection, analysis, and reporting capabilities.
- Bachelor's degree in Business, Statistics, Economics, or a related field.
- Previous experience in web/app analytics, with a focus on Google Analytics (GA4 experience preferred).
- Proficient in SQL for data analysis, with a strong understanding of fundamentals, proficient in writing optimized queries, managing datasets, and leveraging advanced features for efficient data solutions.
- Experience with statistical software (such as Excel, SPSS, SAS), data analysis languages including SQL, Python, and R, and data visualization tools such as Looker and Tableau.
- Knowledge of Google Campaign Manager and Display & Video 360 (DV360) preferred.
- Experience with audience segmentation/management platforms (CDP, CRM, etc) preferred.
- Strong understanding of digital marketing principles, including SEO, SEM, social media, email marketing, and content marketing.
- Knowledge of tag management tools, such as Tealium, Google Tag Manager preferred.
- Excellent communication skills with the ability to translate complex data insights into actionable recommendations for non-technical stakeholders.
- Detail-oriented with strong problem-solving skills and a demonstrated ability to thrive in a fast-paced, deadline-driven environment.
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