Digital Advertising Campaign Strategist
hace 3 semanas
We are seeking a highly skilled Digital Paid Advertising Lead to join our team at Printful. This role requires a strategic thinker who's well-versed in the latest digital marketing trends and technologies.
The ideal candidate will have a strong analytical mindset, a proven track record of driving significant ROI, and the ability to manage high-budget campaigns effectively.
Key responsibilities include:
- Develop, execute, and manage digital advertising campaigns across platforms such as Google, META, TikTok, LinkedIn, and more.
- Collaborate with the Marketing team to align campaign strategies with overall business goals.
- Perform in-depth analysis and reporting on campaign performance, providing actionable insights to optimize ROAS.
- Manage and allocate digital advertising budgets, ensuring efficient spending and maximum impact.
- Stay updated on the latest digital advertising trends, tools, and best practices to continuously enhance campaign effectiveness.
- Conduct A/B testing and experimentation to optimize creative, targeting, and bidding strategies.
- Ensure landing pages are optimized for conversion rates, with a clear learning agenda in place to continuously improve conversion rate (CR%) performance.
- Work closely with the creative team to develop compelling ad copy, graphics, and video content that resonates with target audiences.
- Utilize advanced analytics tools (Google Analytics, Amplitude, etc.)
At Printful, we value continuous learning, uphold a high work ethic, and have fun along the way. If you're motivated, forward-thinking, and have a drive for excellence, we encourage you to apply for this exciting opportunity.
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