Data Insights Specialist for DSP Performance
hace 3 semanas
We are seeking a detail-oriented and analytical Data Insights Specialist to support our General Manager in optimizing DSP performance. This role involves analyzing data, preparing research reports, and driving performance improvements through data insights.
About Us
Appodeal Inc. is a leading company in the programmatic advertising sector, dedicated to delivering innovative solutions for businesses and advertisers.
Key Responsibilities
Market Analysis and Research:
- Conduct data-driven market analysis to identify trends and opportunities in the DSP environment.
- Prepare research reports to guide strategic decisions and drive business growth.
- Regularly review and analyze DSP campaign performance metrics to identify areas for improvement.
- Collaborate with the GM to interpret performance data and develop recommendations for optimization.
- Generate daily reports on DSP performance, highlighting key metrics and trends.
- Present campaign performance insights to stakeholders, focusing on improving DSP results.
- Track weekly DSP-related initiatives and update the team on progress.
- Identify potential risks to DSP campaign delivery and recommend mitigation strategies.
Requirements
Educational Background: Bachelor's degree in Data Science, Business Analytics, Statistics, or a related field.
Technical Skills: Proficiency in data analysis tools (e.g., Excel, SQL, Python, R), familiarity with DSP performance metrics, ad bidding strategies, and programmatic advertising technologies, experience with data visualization tools (e.g., Tableau, Power BI).
Analytical and Project Management Skills: Ability to analyze complex datasets and generate actionable insights, basic project management skills, with experience managing multiple projects simultaneously.
Communication Skills: Excellent written and verbal communication skills, particularly in presenting technical data clearly, ability to work collaboratively in a team environment.
Estimated Salary: $60,000 - $80,000 per year, depending on experience.
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