Senior Content Writer
hace 2 días
About the Role
The Senior Content Writer will be responsible for creating high-quality, engaging content that aligns with the brand's tone and voice. This includes writing copy for the website, landing pages, press releases, advertisements, promotional materials, brochures, corporate, marketing, and promotional materials.
Key Responsibilities
- Develop and implement a content strategy that drives brand awareness and increases conversions and sales;
- Write compelling copy that tells the story of the brand and its products;
- Collaborate with the marketing team to execute the content calendar and ensure timely delivery of content;
- Conduct research to stay up-to-date on industry trends and best practices in content writing;
- Work closely with the design team to ensure that content is visually appealing and consistent with the brand's aesthetic;
- Monitor and analyze the performance of content and make data-driven decisions to improve future content;
- Stay up-to-date with the latest developments in the fashion industry and adapt content accordingly;
- Develop and maintain a deep understanding of the brand's target audience and tailor content to meet their needs and interests;
- Work with the team to develop and implement a content calendar that aligns with the brand's goals and objectives;
- Write content for email campaigns and newsletters, social media, blog posts, SEO, and magazine features;
- Write with focus on brand awareness, increasing conversions and sales, and storytelling;
- Drive organic traffic and build brand authority through high-quality content.
Requirements
- Excellent written and verbal communication skills;
- Proven experience in content writing, preferably in the fashion industry;
- Strong understanding of the brand's tone and voice and ability to adapt content accordingly;
- Ability to work independently and as part of a team;
- Strong research skills and ability to stay up-to-date on industry trends and best practices;
- Ability to meet deadlines and work under pressure;
- Strong attention to detail and ability to proofread and edit content;
- Fluency in German, French, Italian, Spanish, and/or Dutch is a strong benefit (not required).
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