Digital Marketing Strategist
hace 2 días
Lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. As a pioneer in the industry, we operate a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost, and Hotelscan.
Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience. We continuously invest in talented people who ensure our offering is closer to the customers' needs and keep us at the cutting edge of technology evolution.
Job DescriptionWe are seeking an ambitious and highly motivated Digital Marketing Strategist - Performance Lead (SEM) to join our team. The ideal candidate will work closely with the Head of SEM, responsible for planning, implementing, and analyzing different business strategies across brands and products with a strong focus on the SEM channel.
Key Responsibilities- Develop customer acquisition strategies across different products for the SEM channel.
- Monitor sales, profitability, and target tracking daily.
- Delve into performance reports and insights to promote new ideas and methods.
- Lead interaction with product owners and coordinate internally to draw effective strategies for the SEM channel.
- Identify growth opportunities, test hypotheses, and scale winning tests to increase performance marketing traffic at a given target.
- Proactively monitor competitive metrics (market share, competition).
The estimated salary for this position is approximately €60,000 - €80,000 per year, depending on experience. Additionally, we offer a range of benefits, including comprehensive health insurance, retirement savings plan, and paid time off.
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