Brand and Customer Marketing Manager

hace 2 días

Barcelona, Barcelona, España Global Human Consultants A tiempo completo
Job Title: Brand & Customer Marketing Manager (M/F/D) Southern Europe

Our client, a pioneer in technical outdoor apparel, continues to innovate with groundbreaking technologies, setting the standard for performance gear trusted by professionals worldwide. With a global presence spanning over 40 countries, our client's products are renowned for their durability and reliability in the harshest environments.

Job Summary:

We are seeking a highly skilled Brand & Customer Marketing Manager to join our team in Southern Europe. As a key member of our marketing team, you will be responsible for developing and executing marketing plans to drive brand building initiatives and sustainable sell-through results for both the Sportswear and Workwear side of the business.

Key Responsibilities:
  • Act as a strong business partner to the Sales team and develop focused Marketing plans in alignment with the company growth strategy for omnichannel success.
  • Execute the Marketing mix for Southern Europe (Sportswear & Workwear) and manage the regional Marketing budget.
  • Manage and activate the local PR agencies (Spain, France & Italy) and identify and establish relevant partnerships and collaborations with local organizations, ambassadors, and influencers that can strengthen the brand in the region.
  • Manage the key local brand partnerships for asset generation and storytelling through PR and the company's owned channels.
  • Plan and execute local events (PR, Consumer or Trade facing activities) and plan and develop KA and specialty stores sell-in and sell-through programs (in-store and digital).
  • Leverage the regional retail network for PR work and consumer engagement initiatives.
  • Support the development and distribution of Marketing materials for tech clinics and staff trainings.
  • Manage and adapt assets for use across omni-channel.
Requirements:
  • University degree or similar in the field of Marketing/Business +5 years working experience within Marketing (preference for sports/outdoor industry or FMCG).
  • Very strong verbal and written communication skills in English and Spanish (knowledge of French and/or Italian is a plus).
  • Networking and partnership management experience.
  • Strong presentation skills.
  • Good skills in MS-Office, especially in Power-Point.
  • Willing to multitask and work under pressure, with ability to prioritize effectively.
  • Strong project management and coordination skills.
  • Effectively balance autonomy and collaboration.
  • Understanding of the retail and sporting goods environment.
  • Experience with digital and in-store customer campaigns.
  • Interest in technical apparel and footwear.
  • Having a holistic view and understanding of the importance of sales and marketing collaboration.
  • Adaptable to changing demands and circumstances.
We Offer:
  • The opportunity to join a high-performance team within a global brand in growth.
  • A culture of inclusion, empowerment, and ownership.
  • Competitive benefits, discount on great gear, work laptop, and a mobile phone.

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