Digital Marketing Specialist for CoE Brand Experience
hace 5 días
Company Overview: At ING Bank NV Sucursal en España, we are a leading financial institution that prioritizes innovation and customer satisfaction. Our company culture is passionate and honest, driven by our commitment to delivering exceptional experiences.
Salary: We offer an estimated annual salary of 45,000€, reflecting the responsibilities and expertise required for this role.
Job Description:
- Content Strategy: As a Digital Marketing Specialist, you will play a key role in defining and executing our content strategy, focusing on non-commercial content for various communication channels.
- Audiovisual Content Creation: You will be responsible for developing useful and attractive audiovisual content for our social media platforms, ensuring consistency with our brand identity.
- Content Production and Management: You will coordinate content production and management with external partners, ensuring seamless collaboration and timely delivery.
- Reporting and Analytics: You will prepare reports and monitoring reports to analyze campaign performance, identify areas for improvement, and optimize future strategies.
- Crisis Communication Planning: You will participate in designing and managing crisis communication plans to ensure swift response and minimal impact on our reputation.
- Paid Media Strategy: You will align paid media strategy to reach social media objectives, leveraging data-driven insights to maximize ROI.
Required Skills and Qualifications:
- Data-Driven Decision Making: Proven ability to follow and analyze metrics, transforming data into actionable information to inform marketing decisions.
- Strategic Thinking: Ability to understand business priorities, align marketing projects with bank objectives, and prioritize campaigns that generate maximum value.
- Communication Skills: Excellent written and verbal communication skills, ensuring effective collaboration with stakeholders, including tribes, marketing teams, and leadership.
- Marketing Knowledge: In-depth knowledge of marketing, communication, and branding principles, including owned and paid media formats.
- Agile Methodology: Familiarity with agile methodology principles and values, ensuring adaptability and flexibility in a fast-paced environment.
Benefits:
- Professional Growth: Opportunities for professional growth and development within a dynamic and innovative organization.
- Diverse Work Environment: A diverse work environment that encourages collaboration, creativity, and continuous learning.
- Competitive Compensation: A competitive compensation package, including an estimated annual salary of 45,000€.
Others:
We are looking for a talented and enthusiastic Digital Marketing Specialist who shares our passion for innovation and customer satisfaction. If you have a strategic vision, excellent communication skills, and a proven track record in digital marketing, we encourage you to apply.
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