Video Ad Specialist
hace 3 semanas
Job Title: Video Ad Specialist - Performance Marketing Lead
Job Summary: We are seeking a highly skilled Video Ad Specialist to lead high-budget campaigns at Kendago, a global leader in Direct-to-Consumer digital marketing and advertising.
About the Role: The ideal candidate will have at least 3 to 4 years of experience managing significant budgets and a deep understanding of video performance campaigns. They will be responsible for owning all marketing analytics aspects, including analyzing, reporting, and tracking marketing activities, as well as managing, optimizing, and maximizing ROI on large-scale digital media platforms.
Key Responsibilities:
- Marketing Analytics: Own all marketing analytics aspects, including analyzing, reporting, and tracking marketing activities.
- Digital Media Management: Manage, optimize, and maximize ROI on large-scale digital media platforms (Facebook, Instagram, Google, YouTube, TikTok, Snap, X).
- Conversion Performance Improvement: Constantly improve conversion performance by A/B testing ad copy, creative types, and funnel experience.
- Collaboration: Collaborate with the creative team on new marketing angles and ads.
Biz Dev: Facebook
Remote/Hybrid: Remote
Requirements:
- At least 3 to 4 years of experience managing significant budgets, with a deep understanding of video performance campaigns.
- Fluent English level.
- High analytical ability and the ability to learn advanced analytical tools.
- Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met.
- Ability to handle high budgets for performance campaigns.
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