Digital Marketing Strategist
hace 7 días
Company Overview
ADP, Inc. is a global leader in cloud-based human capital management (HCM) solutions that integrate HR, payroll, and time management. With a strong reputation in business outsourcing services and compliance expertise, ADP is committed to helping businesses thrive.
Salary Range: €70,000 - €100,000 per annum
About the Role
We are seeking an experienced Digital Marketing Strategist to drive innovative marketing campaigns that enhance product adoption, build brand equity, and deliver measurable business growth as part of our ESI Marketing team. Your focus will be on developing and executing targeted marketing strategies for small business owners across EMEA, APAC, and LATAM.
Main Responsibilities:
- Strategic Partnership: Collaborate effectively with product owners, product marketing, digital marketing, content teams, business operations, finance, and ESI Small Business specialists to influence marketing direction.
- Campaign Development: Craft and implement innovative marketing campaigns tailored to small business owners, ensuring high engagement and lead generation.
- Market Insight: Develop a deep understanding of the small business sector in each country. Use this knowledge to define and execute overarching marketing strategies aligned with segment growth targets, new product launches, and regional expansion.
- Collaborative Engagement: Build strong relationships with internal teams to align goals and execute marketing initiatives efficiently.
About You
To succeed in this role, you will have:
- A bachelor's degree in marketing, business administration, or a related field.
- Proven experience in digital marketing strategy and execution, preferably in the HCM industry.
- Excellent communication and project management skills.
- A passion for staying up-to-date with the latest marketing trends and technologies.
Benefits
As a valued member of our team, you can expect a comprehensive benefits package including a competitive salary, opportunities for professional growth and development, and a dynamic work environment that fosters collaboration and innovation.
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