Retail Media Advertising Specialist

hace 4 semanas

Barcelona, Barcelona, España Media Assembly A tiempo completo

About Assembly

We are a modern global agency that brings together data, technology, and talent to deliver connected solutions for media and more to the best brands on the planet.

Our purpose is more than media. We are proud to have 10+ years of dedicated social and environmental impact work.

We were named Ad Age's first-ever Purpose-Led Agency of the Year in 2022, recognized for our purpose-driven mission to leave the world better than we found it.

We value diversity of thought, experience, and background and have created a culture where our people can thrive.

We are a growth mindset, meritocratic, and high-performance business with a progressive outlook in all that we do.

To realize our potential in this next chapter, we need some new skills and thinking.

The core DNA of Assembly resides in performance marketing and has ample deep technical expertise in providing digital solutions for leading brands.

New and existing clients are asking us to extend that digital expertise across all media and connect the remaining nodes of traditional media with digital methods of execution, measurement, and automation.

We are building out from a leading digital and technology capability and adding the rest; not trying to reverse engineer a traditional legacy business into a more modern version of itself.

Key Responsibilities

Campaign Oversight

  • Manage the setup, execution, and fine-tuning of retail media ad campaigns to achieve performance targets.

Strategic Planning

  • Create and execute programmatic strategies aimed at optimizing ad spend and maximizing return on investment (ROI).

Data-Driven Insights

  • Evaluate campaign performance metrics to spot trends, gain insights, and identify areas for improvement.
  • Offer actionable recommendations based on the analysis.

Budget Oversight

  • Effectively manage and distribute advertising budgets across campaigns to achieve peak performance.

Collaborative Partnerships

  • Collaborate with internal teams (e.g., marketing, sales, product development).

Advanced Technology Utilization

  • Leverage cutting-edge programmatic tools and technologies to improve campaign effectiveness and reporting.

Optimization Strategies

  • Apply advanced optimization methods like audience segmentation, bid optimization, and creative testing to enhance campaign results.

Compliance and Quality Control

  • Ensure campaigns adhere to industry regulations and standards, conducting regular quality assurance checks to maintain campaign integrity.

Essential Skills

  • Extensive knowledge of retail media advertising (Amazon Ads, Criteo) or search advertising (Google Ads).
  • Highly skilled in analysis and data interpretation, with expertise in using analytical tools.
  • Strong communication and interpersonal abilities.
  • Demonstrated experience in managing and maximizing advertising budgets.
  • Capable of thriving in a fast-moving, dynamic setting while handling multiple tasks at once.
  • Passionate about driving profitable growth for clients through retail media strategies.

Nice to Have

  • Well-versed in ad technologies and platforms such as Amazon Ads, Criteo, other retail media networks, Pacvue, Helium 10, etc.

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