Logistics Marketing Specialist
hace 2 meses
As a Logistics Marketing Specialist at Shipa Ecommerce, you will develop and execute targeted outbound marketing campaigns to attract new business, promote our logistics solutions, and drive qualified leads to our sales team. This role requires a strategic thinker with strong communication and analytical skills who can effectively manage multiple campaigns across various channels.
Key ResponsibilitiesCampaign Strategy & Execution:
Design and implement targeted outbound marketing campaigns highlighting our logistics services, including email, cold calling, direct mail, and social media.
Cold Outreach & Follow-Up:
Conduct cold outreach via email and phone to potential clients in the logistics and supply chain industry, introducing them to our vertical solutions and qualifying leads for further sales engagement.
Lead Generation & Nurturing:
Collaborate with sales and business development teams to identify target industries (e.g., retail, manufacturing, e-commerce) and decision-makers (e.g., supply chain managers, operations directors) for outbound campaigns, generating and nurturing qualified leads for logistics services.
Set Campaign Goals & Track Performance:
Measure and analyze the success of outbound campaigns by monitoring key performance indicators (KPIs) such as open rates, conversion rates, lead quality, and campaign ROI.
Management of Campaigns in our Marketing Tech Stack:
Use our CRM platform (Salesforce) and sales enablement tools (SalesLoft) to manage prospect databases, ensuring accurate tracking of interactions, lead segmentation, and communication follow-ups specific to logistics services.
Event & Webinar Promotion:
Support outbound marketing initiatives around logistics-related conferences, trade shows, webinars, and industry events.
Social Media Management:
Manage our social media channels, primarily focusing on LinkedIn for B2B. You will need to become a LinkedIn champion.
Collaboration Across Teams:
Work closely with the sales, logistics operations, and product development teams to align outbound marketing efforts with iContainers' service offerings.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience:
2-4 years of outbound marketing experience, focusing on logistics, transportation, or supply chain services.
Skills:
Excellent communication skills with the ability to craft industry-specific messaging that resonates with logistics buyers and decision-makers.
Technical Skills:
Knowledge of B2B marketing and lead generation techniques specific to logistics services. Experience working with logistics-related technologies or platforms (e.g., TMS, WMS, ERP systems). Familiarity with regulatory and compliance requirements in logistics, such as customs regulations, international shipping, or freight tariffs.
Competencies:
Teamwork and Collaboration, Quality and Results-focused, Learning Agility, Creativity and Innovation, Service Excellence, Agility and Adaptability, Communication, Planning and Organizing, Problem Solving.
About Shipa Ecommerce:
We are a leading online freight forwarding platform that simplifies global shipping for businesses and individuals. Our user-friendly interface enables companies and individuals to compare shipping rates, book FCL, LCL, and air shipments, and track cargo in real-time.
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