Digital Marketing Strategist

hace 1 mes


Barcelona, Barcelona, España Semrush A tiempo completo

Job Description:

At Semrush, we're looking for a skilled Content Strategist to join our team. As a Content Strategist, you will be responsible for creating campaign strategy, messaging, and concepts that match our brand's customer personas. You will also create customer journey maps and outline content assets for each marketing campaign. Additionally, you will manage content creation for developing the marketing funnel and supporting team projects. You will work closely with campaign managers and channel owners for smooth coordination and campaign execution. You will also elaborate and execute a content marketing strategy for a department, aligning it with the company's content strategy. Furthermore, you will audit existing content and analyze competitors' tactics to identify areas for improvement. You will monitor key metrics and analyze content performance. You will use AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms, including landing pages, advertising assets, campaign messaging, and email content.

Requirements:

- Experience in managing content and developing strategies across multiple marketing channels
- Experience using AI tools for content creation and optimization
- Strong understanding of AI prompting engineering to achieve a consistent content output to aid delivery speed
- Ability to manage and deliver several projects in parallel
- Good understanding of the diverse needs of customers across different funnel stages
- Combination of marketing and editorial mindset with h2 client-facing skills, understanding of audience needs, and value-based approach
- Great analytical skills and an ability to make data-driven decisions
- Significant SEO knowledge
- Excellent communication skills, both written and verbal
- Quick learner with excellent problem-solving skills
- Excellent writing and editorial skills

A bit about the team:

We are a dynamic team at Semrush, and we're looking for someone who is passionate about content marketing and has a strong understanding of AI tools. If you're a creative and analytical thinker who is not afraid to take on new challenges, we'd love to hear from you.

About Semrush:

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing. We've been developing our product for 16 years and have been awarded G2's Top 100 Software Products Global and US Search Awards 2021 Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker. We have over 1,000 people around the world working on its development, and we're constantly growing.

What we offer:

- Flexible working day start
- Unlimited PTO
- Hobby benefit
- Breakfast, snacks, and coffee at the office
- Corporate events
- Training courses and conferences
- Gifts for employees

If you're passionate about content marketing and have a strong understanding of AI tools, we'd love to hear from you. Please submit your application, and we'll be in touch soon.



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