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Marketing Manager EMEA Trade and Distribution

hace 2 semanas

Madrid, Madrid, España beBee Careers A tiempo completo

This role offers an exciting opportunity for a skilled Trade Marketing Manager to join our team and lead the development and implementation of innovative marketing strategies within the EMEA distribution channel.

Main Objectives:
  1. PUSH Strategy Implementation: Lead the development of Category Management concepts at points of sale, ensuring alignment with Perfect Store models to maximize efficiency and impact.
  2. PULL Marketing Initiatives: Drive actions aimed at increasing End User Engagement through acquisition strategies and effective Lead Management campaigns.
  3. Collaboration and Innovation: Work closely with regional distribution teams and stakeholders to implement best practices and tailor strategies for local markets.
  4. Performance Monitoring: Establish KPIs for trade marketing initiatives and regularly evaluate their effectiveness.

The ideal candidate will have a strong background in trade marketing and a passion for delivering impactful campaigns with a focus on both PUSH and PULL marketing approaches.