Martech Strategist

About the Role

We are seeking a highly skilled Martech Strategist to join our team at Omega CRM. As a key member of our Marketing Services department, you will play a critical role in driving innovation and business results through strategic thinking, problem-solving skills, and cross-functional collaboration.

Key Responsibilities

• Design and advise on marketing and technology solutions to help our clients evolve in their digital maturity and relationship with their customers.
• Develop evolutionary roadmaps to improve martech capabilities with business improvement objectives, combining the development of client capabilities with the implementation of marketing tools.
• Participate in collaboration proposals with potential clients, focusing on the design of solutions from a technical point of view and with a focus on business.
• Act as a business analyst to map business needs (KPIs) with development of client capabilities, both through services and implementation projects of martech tools.
• Participate in projects: detailed definition of customer experience improvement strategies with a focus on Marketing Automation and improving the relationship with consumers in their complete life cycle.
• Research and recommend new marketing technology products. Potentially oversee training of marketing software and customer adoption.
• Guarantee Integration of marketing technology products with non-marketing systems.
• Train and support marketing technology products.
• Understanding of marketing technology products integrations and building blocks.
• Serve as a super-user and product evangelist for the full stack of Martech products. Lead and inspire marketing tech initiatives throughout the company.
• Oversee marketing intelligence and provide actionable insight to clients or internal stakeholders.
• Accompany marketing corporate team to marketing events, demos, and client locations.
• Deliver presentations and perform product demonstrations.
• Research market trends and associated technologies to identify the most impactful opportunities and trendy topics.

Requirements

• Minimum 2 years' experience specifying MarTech/Adtech business development.
• Bachelor's degree in computer science, information technology, marketing, business, or related.
• Skilled at translating technology into solutions that solve business problems.
• Proven working experience in leading Salesforce Marketing Cloud (SFMC) CRM solutions or other similar products.
• Understanding of Customer Data Platform concept and specific knowledge of Salesforce Data Cloud.
• Deep understanding of Marketing Automation, Personalization, Data Driven Marketing (DDM), Multitouch Attribution (MTA), Audiences Management, and Web Analytics.
• Strong experience in Campaign/CRM/Direct Marketing, preferably within an agency or consultancy.
• Previous experience within digital advertising.

What We Offer

• Permanent contract.
• Flexible Schedule. We make it easy. Balance your professional and personal life.
• Certifications plan. Improve your skills and get the official certificate from our main partners.
• Home Office. You decide and we support you.
• Flexible retribution (public transport ticket, Ticket restaurrant,...).
• Health insurance.
• OMEGA in action. Our commitment to a better society is not just an intention.
• Professional development: Evolve, grow, and get where you want to go.